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Marketing is one of the most potent instruments in communicating positive growth and success in the modern dynamic, changing business environment. Successful business marketing techniques encompass an overall spectrum of…
With the power of the digital age firmly in their hands, businesses today no longer sell products and services merely so that they are seen and retained by their target…
Brand marketing forms an integral part of a company’s overall marketing strategies and includes both the establishment and development of strong, distinctive identity that attracts people to a brand and…
In the fast moving competitive marketplace of today, conventional advertising can rarely be able to gain the consumers’ attention. Brands are drowned out with a cacophony of advertising across different…
Becoming a part of a fast-moving, always-connected environment, the use of mobile marketing becomes a key approach for all businesses, regardless of size. Since most people are now accessing the…
At a time when access to smartphones is no longer a luxury, but rather a necessity, it comes as no surprise that mobile marketing emerged as one of the most…
Brand marketing is no longer a strategy, but a prerequisite in the highly competitive business environment that currently exists. Building a brand is a sure way to position your business…
With today’s highly competitive market, brand marketing remains one of the most viable ways for businesses to establish and maintain customer loyalty and eventually hold a tight grip on the…
Business marketing, in today’s commercial world, is arguably important to the success and growth of any organization. Today’s marketing is not what it used to be in the era of…
It is agreed upon nowadays, within the competitive business climate, that marketing is at the core: the driver of organizational growth. It is a multidiscipline concerned with developing, communicating, delivering,…
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